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2024 — 29 . 30 Agosto

Auditorio BB, CDMX

Meet OFFF's new visual identity and OFFF Barcelona 2022 campaign!

Meet OFFF's new visual identity and OFFF Barcelona 2022 campaign!


Being the largest showcase and window of contemporary visual creativity, we constantly reinvent and challenge ourselves. Not settling for a single concept, always on the move.


Like every edition, the festival premieres its new identity, this time created by the Barcelona-based studio VASAVA.

The brand new identity is a manifesto for the future and change and an ode to the act of marvelling, thanks to the showcase that OFFF offers to artists and creatives. Be it showcasing themselves or to be inspired.


OHHH…OFFF!


If there is something connatural to OFFF throughout its path, it is that it always provokes an OHHH of surprise and admiration in its attendees. Whatever form OFFF takes (a festival / a brand / an ecosystem), OHHH is the reaction it arouses.


What if OFFF was the sound it provokes?

OFFF becomes an onomatopoeia that defines a whole graphic and communication language in which "OHHH is OFFF" and "OFFF is OHHH".


We are here to be surprised, to chase what’s new, to have our minds blown.



CREDITS:

Concept & Design: VASAVA

3D & Animation: FOREAL

Music & Sound: ECHOIC


 

WE ARE NOT FORTUNE TELLERS, BUT WE SEE THE FUTURE.


WE ARE NOT PREACHERS, BUT WE SPREAD THE WORD OF INSPIRATION.


WE ARE NOT FANATICS, BUT DEVOTEES.


 



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